Brand
owners and designers will learn how strategic color decisions can
affect their brands by attending a free Sun Chemical webinar on
November 8, 2007 at 3 p.m. EST.
As the largest producer of printing inks and pigments bringing color to
packaging across the world, Sun Chemical has amassed practical
expertise on WHAT and HOW companies use color strategically to create
branded packaging experiences and build value in the process.
The webinar, “Elevating Strategy Using Color,” will examine what it
means today to use color strategically. Using the examples of the top
ten consumer packages chosen by the editors of BRANDPACKAGING Magazine
as “most strategic” from their 2007 Packaging Gallery, the webinar will
explain how each used color to drive strategy and create greater market
impact. For more information on the 2007 Packaging Gallery, see www.brandpackaging.com.
The webinar will also explore the design and technical insights that
inspired these packages, and focus on three areas least understood
today: security, sustainability, and speed in the supply chain.
Co-hosted with laga, a design and innovation company that creates
brands, products and packaging solutions for consumer package goods
companies, the webinar is the third of the “Color Innovation Today”
Webinar series, which addresses the importance of color for products
and brands—specifically, the “how,” “why,” “who” and “what” of
delivering on global, strategic and innovative colors for a brand.
The final webinar in the series, “Innovating in the Future with Color,”
will be held on December 6, 2007 at 3 p.m. EST. To register for the
free seminar and to view earlier webinars, visit www.sunchemical.com/color.
About laga
laga is a design and innovation firm that creates 2D and 3D brand,
product and packaging solutions. The firm’s strength lies in their
integration of design and innovation, along with their skill at
connecting customers to laga clients’ brands and products.
For over 60 years, laga has applied its universal principles towards
the design of fresh and exciting consumer experiences from the shelf to
the home. laga leads highly collaborative projects in domestic and
global initiatives through its teams in Chicago, Cincinnati and New
York City, and around the world with its alliance with 15 of the
world’s top design firms: the International Design Partnership®. For
more information, please visit www.laga.com.