Think thermochromics when you need
Interaction between the consumer and your product. Thermochromics are well suited to enhance sales when:
• The product is exposed naturally to sources of heat and cold (microwave, coffee cup, fingers, fridge, an ice cube or freezer).
• Product effect may be simulated right on the package (anti-wrinkle creams, heat-activated shampoos…)
• The product itself is inducing a change, or a transition (old to young, dirty to clean...)