NURNBERG, GERMANY - March 31, 2009 - Martha Davies, a global product manager for effect pigments at Sun Chemical Performance Pigments, will speak during the European Coatings SHOW 2009 about the importance of effect pigments to the future growth of the industrial and automotive coatings industry.

Davies’ presentation called “Discover the New Effects from Sun Chemical Performance Pigments,” will be held on April 2 from 11:10 a.m. to 11:30 a.m., and will introduce SunMetallics^® and SunGEM^™, Sun Chemical’s newest lines of effect pigments.

“Our SunMetallics and SunGEM product lines offer our customer base with technologies with which they will be able to develop unique styling tools and new color spaces for tomorrow’s designs,” Davies said. “Those who attend the presentation will learn that there is almost no limit to the attractive effects possible to our customers when using one of Sun Chemical’s effect pigment lines.”

SunMetallics is a line of non-leafing aluminum flake pigments for use in solventborne industrial and OEM coating applications. The product portfolio includes cornflake and silver dollar pigments over a broad particle size range to allow for formulation of coatings with excellent hiding power to brilliant metallic effects and excellent color travel.

SunGEM is a pearlescent effect pigment product line from Sun Chemical that provides 10 new shades of intense high chroma color with excellent opacity and superior pearlescent luster that previously did not exist on the market. In addition to new bold and brilliant colors, SunGEM offers unique magnetic alignment properties that bring colorful three dimensional effects to their coatings and end use applications.