PRESS RELEASE

Chris Morrissey
Sun Chemical Corporation
Phone: +1 708-236-3686
chris.morrissey@na.sunchem.com

John Kalkowski
Sun Chemical Corporation
Phone: +1 708-236-3686
john.kalkowski@na.sunchem.com

Sun Chemical to Show Improved Hy-BryteTM Max System at Graph Expo 2003

Northlake, IL - September 29, 2003 -- Sun Chemical^® Corporation is launching an improved Hy-Bryte^TM Max system at Graph Expo 2003. Hy-Bryte Max remains the standard for performance among hybrid energy-curable inks and coating systems.

Hy-Bryte hybrid inks, first introduced three years ago, combine with UV coatings to form a high-performance system that uses UV energy curing to produce outstanding results for sheetfed and web offset printing. However, the new Hy-Bryte system delivers even faster curing and less gloss-back for better print productivity.

"Hy-Bryte has been winning industry accolades for several years," said Mike McGovern, Sun Chemical sales and marketing director for energy curable, sheetfed and water-based products. "We are constantly improving this system to give printers even better productivity and profitability. This next-generation Hy-Bryte Max system continues our market-leading tradition."

The new Hy-Bryte Max inks and coatings offer the highest levels of gloss and protection available, without the gloss-back or dulling associated with conventional in-line systems. This system improves lithographic performance—providing a wider water window and reduced dot gains—while allowing easier control on press. Hy-Bryte Max represents a full line of blending colors, as well as gold and silver metallic inks. The coatings are designed to maximize gloss, protect the printed surface and offer optimum performance on press when used with Hy-Bryte Max inks.

Hy-Bryte Max uses a combination of UV curing and conventional offset materials to provide the best attributes of both chemistries. This combination results in inks that are cured with UV energy but will also post set to produce maximum product characteristics. At the heart of the system is ultraviolet curing technology. High-powered UV lamps between the print and coating units instantly cure the inks, allowing in-line coating. This eliminates the need for a primer or off-line coating pass, reducing waste, labor costs, storage and handling, while speeding up delivery to the customer.

"Printers increasingly are turning to energy-cured printing to provide a value-added product for their customers," said McGovern. "Hy-Bryte inks are faster curing and more compatible with conventional rollers than competitive systems. On average, conventional inks used with UV coatings result in gloss finish losses of 90 down to 50. The Hy-Bryte Max system saves a printer this cost and hassle. It also allows them to consider new business opportunities they may not have pursued before."

An important advantage of Hy-Bryte, McGovern said, is that it allows the printer to go back and forth in using conventional inks and Hy-Bryte technology without the time and effort required by conventional UV technology.

Additional Hy-Bryte advantages include:

• No special rollers or blankets necessary
• No special cleaners or conditioning required
• Spray powders eliminated, removing coating imperfections
• Consistent high performance and outstanding print
• Less handling + Less waste + Less time = Increased Productivity
• Higher profitability

For more information about Sun Chemical's Hy-Bryte energy-curing inks and coatings, contact Tony Bean, Sun Chemical (GPI) marketing manager for Energy Curable paste ink, Carlstadt Technical Center, Carlstadt, NJ; telephone 201-933-4500; or Sun Chemical Ink North American Inks, 135 West Lake Street, Northlake, IL 60164; telephone 708-562-0550; fax 708-562-0580.

Sun Chemical North American Inks, Kohl & Madden^®, SunJet^® and Vivitek^TM will display their newest products and services in Booth 812 at Graph Expo 2003, September 28 to October 1 at McCormick Place in Chicago, IL.

Sun Chemical also has planned a full schedule of in-booth seminars that offer solutions to everyday challenges that plague printers. Each division will release new products at Graph Expo that are designed to help printers economically achieve solutions that improve their ability to compete.

Further details regarding new product releases and seminar schedules will be available at our show jumpsite, www.sunatgraphexpo.com or www.sunchemical.com.