PRESS RELEASE

John Kalkowski
Sun Chemical
Phone: +1 708-236-3686
john.kalkowski@na.sunchem.com

Chris Morrissey
Sun Chemical
Phone: +1 708-236-3533
Chris.morrissey@na.sunchem.com

Vivitek to Offer Printing Products, Services for Flexible Packaging

Fort Lee, NJ - April 26, 2004 --  Vivitek has begun offering packaging converters a wide range of services and non-ink consumable products for prepress, mounting, pressroom and finishing operations. Vivitek launched operations in October 2003 with a focus on the web offset heatset and sheetfed market. Vivitek is a member of the Sun Chemical Group, the world's largest manufacturer of printing inks and organic pigments.

"Many printers have expressed interest in buying from a single source the multitude of products they use in their graphic processes," according to William Glass, Vivitek General Manager. "Printers have indicated they want to do business with a supplier who has a broad product line and the expertise to provide timely service and support. Vivitek has designed its structure to meet those needs at competitive pricing." He explained that Vivitek will ramp up its operations and roll out new products over the next several months, expecting to reach full operation later this spring.

"While several companies offer pressroom products or services, we believe Sun Chemical and Vivitek will provide a total solutions package with a technical synergy that optimizes our customers' processes," said Chris Parrilli, Sun Chemical Vice President and General Manager of Flexible Packaging. While Vivitek operates as a separate company, Parrilli said, it leverages the sales and technical service infrastructure of Sun Chemical's team, which is known for its work with pressrooms across the country.

Vivitek will offer an integrated product line ranging from flexo mounting systems, cleaners, solvents, and proofers to personal protective equipment, pH meters, densitometers and spectrophotometers. The company will distribute well-known brands, but also will offer Vivitek's

MagniTek™ brand of products which, Glass says, will become standards for the industry. In addition, Vivitek will provide products, tools, systems, processes and consulting services in such areas as color and environmental management, and press optimization.

About Vivitek:
Vivitek, a division of Sun Chemical, the world's largest manufacturer of printing inks and organic pigments, is a services provider, product manufacturer and distribution company. Vivitek offers a wide range of services and non-ink consumable products for prepress, pressroom and finishing operations. The company distributes many well-known brands, as well as the MagniTek™ brand from Vivitek

Customers can place orders by phone (800-888-VTEK), fax (201-224-0042) or internet (www.vivitekps.com) for quick and accurate order fulfillment. The web site provides 24-hour availability with on-line ordering, technical data, stock availability and estimated delivery times, as well as health and safety advice where applicable.

Vivitek, which distributes throughout North America, has its headquarters in Fort Lee, NJ.