PRESS RELEASE

Contact(s):

Edwin B. Faulkner
Sun Chemical
Phone: +1-513-681-5950
ed.faulkner@na.sunchem.com

Sun Chemical Performance Pigments to Raise Prices on Pigments & Pigment Preparations

Cincinnati, OH - November 01, 2004 -- Sun Chemical's Performance Pigments group has announced price increases of 5 to 10 percent on pigments and pigment preparations. The increases apply to products sold to the ink, plastics, coatings and some specialty markets on a global basis.

Throughout 2004, pigment and pigment preparation costs have risen sharply. Raw material prices, including intermediates, bulk chemicals, resins and vehicles have increased steadily throughout the year and more increases are anticipated over the coming months. In addition to raw materials, the costs of energy, regulatory compliance, freight and employee health care have all escalated this year.

Sun Chemical has invested heavily over the last few years in improving productivity and in capital equipment to improve efficiency in the factories. These investments have helped to offset some of the increases in cost to manufacture pigments. However, the rapid escalation of costs this year has outpaced the gains in productivity, thus resulting in the necessity to raise prices. The increases are essential to ensure that Sun Chemical can continue to provide the best service in the marketplace and to invest in new technologies that will address the needs of customers now and in the future.

About Sun Chemical

Sun Chemical, the world’s largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales of more than $3 billion, Sun Chemical has over 12,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such well-known names as Coates Lorilleux, Gibbon, Hartmann, Kohl & Madden, Swale, Usher-Walker , Rycoline and US Ink. In addition, Sun Chemical has many joint ventures, with the largest being its $1.5 billion Kodak Polychrome Graphics (KPG) joint venture with Eastman Kodak.  KPG is a world leader in prepress products, services, and equipment.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Fort Lee, New Jersey, U.S.A.; Watford, England; and Weesp, the Netherlands. For more information, please visit our Web site at www.sunchemical.com.