PRESS RELEASE

Contact(s):

Colin Harding
Grayling Public Relations
Phone: +44 207 255 1100
colin.harding@uk.grayling.com

ISIS™ helps Sun Chemical Boost Customer Productivity

London, England - August 10, 2006 -- Sun Chemical, the world's largest producer of printing inks and pigments, is receiving an enthusiastic response from customers keen to adopt its recently launched  ISIS™ programme, one of a range of innovative systems designed to help printers exceed their targets for quality, productivity and profitability.

The ISIS™ value pyramid is a unique series of programmes, products and services designed to assist heatset printers in achieving the maximum in print quality and press productivity.   The pyramid is made up from a number of progressive sections, starting with basic benchmarking of the print process before gradually fine tuning processes to increase productivity.

David French, general manager of Sun Chemical's UK Offset Division, said: "It is critical for printers to ensure that their productivity and efficiency are maximised.  At Sun Chemical, we aim to be the partner of choice and can draw upon years of experience and a global network of expertise to solve our customers' most demanding problems.  ISIS™ is just one way we can demonstrate our added value as a supplier and deliver value solutions to our customers, in addition to world-leading products." 

Colin Norgate, Sun Chemical's UK director of value services added: "We are delighted that our customers see the value of initiatives like ISIS™ as key ingredients to further improving their businesses."

The six stages of the ISIS™ Customer Value Added Pyramid are:

1. Effective delivery of ink
Sun Chemical's aim is to provide its customers with quality ink with consistently good delivery and service.  The benefits of this approach are that the customer will know that their orders will be delivered on time and in full, and that they will be a consistent and stable quality. 

2. Technical audit programme
Sun Chemical's heatset technical support personnel provide expert service in which key running parameters of a company's individual presses including press chemistry (fount performance monitoring) and press conditions (ink/fount roller; blanket; chill roller temperatures, etc.) are measured, and actions recommended to optimise their press operation.

3. Training
SPRINT is a range of training and teaching initiatives designed to help customers get the most out of their staff and machinery.   It includes a press simulator course, where printers can run a virtual press to learn how to troubleshoot a variety of problems; tailored training courses to meet individual customer personnel needs relating to ink; printing and related products; the SPRINT Academy - a new modular course aimed at students who wish to learn more about web offset printing, and can lead to a Foundation Degree diploma.

4. Fine tuning
When the process has been stabilised through the technical audit and tailored training has been completed, the Sun Chemical team can start fine tuning inks and the customers' choice of print supplies and their utilisation.  This includes assessing fount solutions, silicones etc. to maximise the potential efficiency.

5. Total Cost of Print™
This is a programme where Sun Chemical's technical personnel, which include former heatset printers, monitor the performance of a press over a three-week period to assess levels of waste, downtime and overall press productivity.  Following this, improvement opportunities are identified and projects are proposed and implemented with customers.

6. PEPS™
PrintEasy™ Productivity System, or PEPS™ as it is more commonly known, forms the top section of the ISIS™ pyramid.  This is a new concept that provides the potential for total control of workflows and cost efficiency through a tailored modular software/hardware package. It not only allows customers to control their costs, but can allow them to actively reduce them.  Unlike its competitors, PEPS™ is custom-built to individual customer specifications.  The modular system covers three key areas: workflow, printing and paper - all three of which position PEPS™ as a valuable tool for optimising workflows and process management.

About Sun Chemical

Sun Chemical, the world's largest producer of printing inks and pigments, is a leading provider of materials to packaging, publication, coatings, plastics, cosmetics, and other industrial markets. With annual sales approaching $4 billion, Sun Chemical has over 12,000 employees supporting customers around the world. The Sun Chemical Group of companies includes such well-known names as Coates, Hartmann, Kohl & Madden, and US Ink.

Sun Chemical Corporation in the U.S. and Sun Chemical Limited in England are subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England; and Weesp, the Netherlands. For more information, please visit our Web site at www.sunchemical.com.