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Sun Chemical Offers Educational Webinar for Brand Owners and Designers on Using Color Innovation in the Future
PARSIPPANY, N.J., USA
- November 30, 2007 -- Brand
owners and designers will learn how color innovation can be used in the
future to enhance the appearance and create shelf appeal of their
products by attending a free Sun Chemical webinar on December 6, 2007
at 3 p.m. EST.
As the largest producer of printing inks and pigments bringing color to
packaging across the world, Sun Chemical has amassed practical
expertise on WHAT and HOW companies use color strategically to create
branded packaging experiences and build value in the process.
The webinar, “Innovating in the Future with Color,” will explain what
technological advancements exist today with color and why brand owners
should consider color an “innovation constant.” Part of the webinar
will include the top ten predictions for the future of color by some
key industry luminaries from Proctor & Gamble, iRobot, AutoDesk,
Fast Company and others.
Co-hosted with laga, a design and innovation company that creates
brands, products and packaging solutions for consumer package goods
companies, the webinar is the last of the “Color Innovation Today”
Webinar series in 2007, which addresses the importance of color for
products and brands—specifically, the “how,” “why,” “who” and “what” of
delivering on global, strategic and innovative colors for a brand.
In 2008, Sun Chemical and laga will team up again to present “Case
Studies in Color,” a webinar series that will explore real stories of
how concepts move from “thought” to “finish.” The webinars will work
through the steps in the package life cycle required to create packages
that deliver on appearance, performance, and impact.
To register for the free seminar and to view earlier webinars, visit www.sunchemical.com/color.
About laga
laga is a design and innovation firm that creates 2D and 3D brand,
product and packaging solutions. The firm’s strength lies in their
integration of design and innovation, along with their skill at
connecting customers to laga clients’ brands and products.
For over 60 years, laga has applied its universal principles towards
the design of fresh and exciting consumer experiences from the shelf to
the home. laga leads highly collaborative projects in domestic and
global initiatives through its teams in Chicago, Cincinnati and New
York City, and around the world with its alliance with 15 of the
world’s top design firms: the International Design Partnership®. For
more information, please visit www.laga.com.
About Sun Chemical
Sun Chemical, the world's largest
producer of printing inks and pigments, is a leading provider of
materials to packaging, publication, coatings, plastics, cosmetics, and
other industrial markets. With annual sales over $3 billion, Sun
Chemical has over 11,000 employees supporting customers around the
world. The Sun Chemical Group of companies includes such established
names as Coates, Hartmann, Kohl & Madden, and US Ink.
Sun Chemical
Corporation in the U.S. and Sun Chemical Limited in England are
subsidiaries of Sun Chemical Group B.V., the Netherlands. Sun Chemical
has headquarters in Parsippany, New Jersey, U.S.A.; Slough, England;
and Weesp, the Netherlands. For more information, please visit our Web
site at www.sunchemical.com. |