Your Inspiration InfusionEach edition of Vivid will feature a key trend in the packaging industry and showcase an innovative solution and demonstrate a case study of real application.
Our latest Inspiration Infusion feature:
Issue 3: Compliant Food Packaging - Click here to download
Download previous issues (2012):
Issue 1: On-Shelf Differentiation - ENG
Issue 2: Brand Color - ENG / Portuguese
Now you can explore leading trends. See which packaging solutions are turning heads. And, learn how brands turn unique design challenges into success stories.
Vivid is a source of quick insights, idea starters and innovations in packaging design.
As the retail market becomes more and more competitive, brands are looking to packaging to help communicate their messages, reinforce their brand, supply information to the consumer, protect the contents, etc.
For many brands “packaging” could now be considered as the other “p” in the marketing mix.