To gain a competitive edge in the challenging tobacco market, it is essential to work with the right partners. These partners must be unmistakably committed to the tobacco industry, offer the relevant expertise and have a passion to help you achieve your business goals.  Sun Chemical/DIC is the world leader in printing inks, and we are also committed to serving the tobacco packaging sector. Together we can deliver those very special products and services that you need through our worldwide network, with local support around the globe.

• To be successful today, you need to provide high quality products and services with unbeatable speed.
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• Global businesses are highly complex. Multiple factors influence each key process – from product development to test marketing, manufacturing and in turn successful marketing.
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• Building a sophisticated brand and protecting its equity requires hard work and a substantial investment, and is clearly a key to long-term success.
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• It is increasingly challenging for companies to cope with the demands arising from the increasing number of laws, regulations and guidelines of multiple jurisdictions. However, it is absolutely necessary to respect and abide by these rules.
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• New ideas are the basis for business success.  They are increasingly important for the tobacco industry, given the rising constraints the sector faces globally.
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• The tobacco industry’s markets transcend national borders. The business is global, with strong brands, international entities and national organisations. Rightfully, the tobacco industry expects the same sort of set up from its partners.
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• Even if a business is run globally, it must take into account national and local environments.  Typical concerns include cultural differences, variations in local requirements and excessive shipping distances.
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