Sun Chemical Showcases Newest Azo Yellow Pigment at European Coatings SHOW 2017

NUREMBERG, GERMANY – April 4-6, 2017 – Sun Chemical Performance Pigments has introduced its new Sunbrite® Yellow 74 high performance pigment during the European Coatings SHOW 2017.

Sun Chemical’s newest Azo yellow pigment for architectural coatings was developed specifically for decorative coatings producers and the needs of machine colorants. Easier to disperse than previous grades, Sunbrite Yellow 74 pigments deliver 15 to 20 percent more tint strength than comparable products.

Highly desired by formulators because of its color point for existing and new VOC-free colorant systems, Sunbrite Yellow 74 saves customers time and money, and offers stronger lightfastness compared to other low cost diarylide yellow pigments.

To learn more about the Sunbrite Yellow 74 Azo pigment and other high performance pigments, visit Sun Chemical’s booth located in Hall 4, Stand 4-353 during the European Coatings SHOW 2017 in Nuremberg, Germany, or visit

Share this:


About Sun Chemical
Sun Chemical, a member of the DIC group, is a leading producer of printing inks, coatings and supplies, pigments, polymers, liquid compounds, solid compounds, and application materials. Together with DIC, Sun Chemical has annual sales of more than $7.5 billion and over 20,000 employees supporting customers around the world.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our Web site at


Lynn Campbell
Sun Chemical
Tel +1 973 404 6159

Matthew Parry
Eric Mower and Associates
Tel: +1 315 413 4318