Introducing SunPURO® Natural Carotenes

Beauty is Colorful. We are the Color Experts.

Sun Chemical’s new SunPURO® Natural products strike an ideal balance between responsibility and naturality, offering conscious color and purposeful products designed for today’s beauty needs. Explore our curated selection of cosmetic colors and beauty ingredients that go beyond natural to encompass responsibly sourced plant-derived ingredients and colorants that improve the naturality and function of beauty formulas.

Explore More SunPURO® Naturals Colors and Ingredients for Beauty


SunPURO® Natural Annatto

Responsibly sourced from a multi-generational family farm in Brazil and available in two forms, SunPURO® Natural Annatto O and SunPURO® Natural Annatto A offer strong natural orange-red colors in cosmetics with some of the highest bixin and norbixin content on the market.


SunPURO® Natural Chlorophyll

Traceable to the Lincolnshire-grown grass and alfalfa fields in the UK, SunPURO® Natural Chlorophyll P and SunPURO® Natural Chlorophyll A offer green colors for clean, natural oral care formulations.


SunPURO® Natural Vegetable Black

Created from upcycled coconut shell waste, SunPURO® Natural Vegetable Black provides strong charred vegetable matter that is ideal for skin and personal care products in detoxification and oil absorption claims.


SunPURO® Natural Coconut

A natural and milky opacifier for aqueous personal care formulations, SunPURO® Natural Coconut is responsibly sourced from a supplier that is a founding member of the Sustainable Coconut Charter which aims to improve traceability, farmer livelihood, and prevent deforestation.

SunPURO® Natural Inspired Formulas

Pigment Finder: Explore Our Portfolio for Cosmetic Applications


Pigment Finder: Explore Our Portfolio for Cosmetic Applications. You can also learn more about color materials for the cosmetics market on our cosmetics homepage.

This video will explain how you can explore our color materials portfolio. Using Pigment Finder, you can filter by color, substrate, chemistry, performance requirement or application.

Register for a verified account on Pigment Finder and get access to side-by-side product comparison, product data, certifications, as well as our latest presentations! This video shows how.

Learn more about our SunPURO® Natural colorants for beauty.

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