Sun Chemical Wins Nine AAF American Advertising Awards for ‘Experience. Transformation.’ Marketing Campaign

PARSIPPANY, N.J., U.S.A. – April 19, 2024 – Sun Chemical’s ‘Experience. Transformation.’ marketing campaign, launched in 2023, received significant recognition across several categories during the Buffalo AAF American Advertising Awards and was named a finalist for “Best of Show.”

“Sun Chemical is a leader in developing new sustainable solutions for our customers and works closely across the entire supply chain to help the markets we serve achieve their sustainability initiatives,” said Penny Holland, Vice President, Global Marketing Operations, Sun Chemical. “Our goal of this marketing campaign was to show our commitment to helping our customers transform toward sustainability. The ‘Experience. Transformation.’ campaign has become the new philosophy for Sun Chemical and a beacon for how we position our product offering and comprehensive approach to sustainability. The campaign has been highly successful and well received in the markets we serve, and we look forward to utilizing and further expanding this campaign over the next few years.”

The recognition awarded to Sun Chemical at the AAF Advertising Awards demonstrates the effectiveness of Sun Chemical’s marketing efforts to promote messages of sustainable transformation. The ‘Experience. Transformation.’ campaign won ADDY awards in the following categories:

  • Gold – Sun Chemical, OOH Poster Campaign
  • Gold – Sun Chemical, Advertising Campaign
  • Gold – Sun Chemical, Illustration Single
  • Gold – Sun Chemical, Illustration Series
  • Silver – Sun Chemical, Magazine Campaign
  • Silver – Sun Chemical, Magazine Full Page
  • Silver – Sun Chemical, OOH Single Poster
  • Silver – Sun Chemical, Promotional Banner
  • Silver – Sun Chemical, Integrated Advertising Campaign

These marketing achievements point to Sun Chemical’s long-standing environmental initiatives which provide the framework for its operations, products and services, and industry collaborations. Sun Chemical uses the ‘five Rs’ of Reuse, Reduce, Renew, Recycle, and Redesign as practices for sustainable growth across its market segments to achieve carbon neutrality by 2050, comply with tightening industry regulations, and meet the growing demands of customers for more environmentally friendly products.

Sun Chemical’s focus on sustainability has prompted acquisitions like Sensient, to introduce a range of eco-friendly, water-based pigments and inks, and SAPICI, to introduce adhesives that help lightweight packaging, among others.

Sun Chemical also complies with its parent company DIC Corporation’s Sustainability Index by formulating its products with sustainability at top of mind, from development through end-use. The ‘Experience. Transformation.’ campaign provides an opportunity to publicize these measures and to invite other market leaders and customers to engage in the industry more sustainably.

“A global campaign that can be used across all of Sun Chemical’s platforms has been a powerful way to promote our environmental values,” said Heather Buchholz, Global Marketing Manager, Sun Chemical. “‘Experience. Transformation.’ is truly a company-wide campaign, adaptable to various audiences and customized to each business segment for the continued development of Sun Chemical’s leadership in transformative sustainable initiatives for the industry and for our customers.”

To learn more about Sun Chemical’s sustainability solutions and see the campaign in action, visit

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn or Instagram.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]