PARSIPPANY, N.J., USA – March 22, 2022 – Sun Chemical will present its new Beauty is Colorful campaign at InCosmetics 2022 on April 5-7 in Paris, France. Built on innovative and sustainable solutions, the campaign includes several new product launches and highlights the company’s growing naturals portfolio.
“It has been two years since we have been in-person with our customers,” says Bart Vanderbiest, Global Director Cosmetics, Color Materials, Sun Chemical. “Everyone is eager to understand how our color business has come together as the leading global pigment suppliers following the integration of BASF’s Colors & Effects business. This event marks an important moment for us to share innovative and sustainable solutions, reinforcing our commitment to the beauty industry.”
At the show, the cosmetics team will debut two new ReflecksTM Multidimensions (MD) color travel products, which join the ReflecksTM MD Midnight family that launched in July 2021. This innovative family of products delivers intense color travel and a glittering effect, using a patented process that embeds the absorption colorant into the coating layers of the effect pigment.
The built-in colorant minimizes staining on the skin when compared to blended absorption pigments. With ReflecksTM MD Midnight Teal and ReflecksTM MD Midnight Gold, formulators can simplify their product development and manufacturing, accelerating timelines to commercialization.
Using the same technology, Sun Chemical will also introduce Flamenco® Platinum, a natural mica-based effect pigment delivering a unique silver metallic effect. The particle size allows for high coverage and creates very reflective cosmetic formulations. The entire Flamenco product line uses 100% USA natural mica, sourced from Sun Chemical’s wholly owned mine in Hartwell, Ga.
“The Beauty is Colorful campaign connects our products and expertise to our customers’ needs,” says Erin Turner, Head of Global Marketing Cosmetics, Sun Chemical. “We emphasize our ability to provide colorful solutions to the beauty industry by drawing on the broadest, most comprehensive color portfolio. Building on our expertise in pigment chemistry combined with our customers’ formulation prowess, we know there is a beautiful, colorful world of cosmetics ahead of us.”
For the full offering of cosmetic effects and pigments, visit www.color-effects.com/cosmetics. Customers visiting the show in Paris can find the Sun Chemical booth at location R30. For DIC/Sun Chemical’s full portfolio of pigments, visit https://www.sunchemical.com/pigments-solutions/.
About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.
Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at www.sunchemical.com or connect with us on LinkedIn, Instagram or Twitter.