Effects Driving Desire
From subtle elegance to bold effects, our portfolio helps brands capture attention and inspire consumer preference.
Advancing Color Through Innovation and Expertise
Color is more than appearance. It shapes perception, enhances performance, and helps products stand apart in competitive markets. As a global supplier of pigments, effects, preparations, dyes and masterbatches, Sun Chemical Color Materials combines deep technical knowledge with a passion for color innovation.
Backed by extensive research and development capabilities, we help customers address evolving market demands, regulatory expectations, and sustainability goals while achieving reliable performance, consistent quality, and lasting visual impact.
A Portfolio Shaped by Evolving Market Needs
Offering one of the industry’s broadest portfolios of color solutions, our products serve a wide range of demanding applications across coatings, cosmetics, plastics, printing, agriculture, and specialty markets. Beyond supplying colorants, we work closely with customers to overcome technical challenges, optimize application performance, and develop solutions tailored to their specific requirements.
Learn More About Our Color
Color Materials Beyond Compliance
In a rapidly evolving regulatory landscape, confidence matters. Our expertise helps customers stay ahead of compliance requirements while creating solutions built for the future.
Search, Compare, and Select from Our Full Portfolio
Pigment Finder
From comparing products to requesting samples, explore our digital pigment color comparison tool and create a colorful world.
Pigment Viewer App
Discover a new way to experience color. Leverage the latest digital visualization technology and the interactive capabilities of today’s mobile devices.
Boost trends with novelty in chroma, effect & functionality
Stay ahead with trend-driven color inspiration. As a global leader in color materials, our styling teams translate emerging movements into forward-looking concepts for multiple industries.
Gain insights into latest developments through our styling shows and trend programs!
- Get to know cosmetics formulations that reflect the latest market aesthetics
- Explore new coloristic possibilities for automotive and two-wheeler stylings
From Expertise to Quality and Innovation
Decades of color expertise, advanced research capabilities, and a commitment to continuous improvement enable consistent quality and solutions that are unique in the market.
Your Sustainable and Responsible Partner
Our pigment preparations are designed to enhance efficiency, support sustainability goals, and deliver reliable results across a wide range of applications.
Dedicated Support in Demanding Applications
Our technical, commercial and development experts collaborate closely with customers to solve market specific challenges that require deep application know-how. Explore our application specific portfolios.