Sun Chemical Introduces Digital Pigment Catalog in Pigment Finder

PARSIPPANY, N.J., U.S.A.  – June 26, 2023 – Sun Chemical has introduced a digital pigment catalog for registered users of its Pigment Finder online platform.

Pigment Finder is a self-service platform that allows users to search and compare products and access technical product information, data sheets and pigment certificates. Using a variety of filters such as industry, color space, brand or chemistry, Pigment Finder users can now create customized product catalogs from the complete Color Materials portfolio.

These customized catalogs provide an overview of the most relevant technical data points for selected portfolios and can be exported or saved in users’ accounts. Thanks to automatic updates, the digital catalogs reduce the need for distribution of printed product brochures which may become outdated within a few months.

In celebration of the launch of digital catalogs and to promote user registration, Sun Chemical planted 5,000 trees in May for a total of 4,850 registered user accounts. The trees were planted through One Tree Planted, a non-profit organization focused on reforestation with the vision to make it simple for anyone to help the environment by planting trees. To reflect the global participants of the initiative, Sun Chemical divided the planting of the 5,000 trees into three different projects in the Americas, Asia Pacific and the EMEA region.

“Digital catalogs enable the real-time creation of customized pigment selections from our Pigment Finder database. Together with the access to technical information, color visualization and targeted customer support, digital catalogs enhance the efficiency of users’ experiences,” said Anna Herbst, Head of Strategy and Business Excellence, Color Materials, Sun Chemical. “We wanted to say thank you to our Sun Chemical Pigment Finder registered users by planting trees in their names. In addition to showing gratitude for our users, planting trees was also a symbolic gesture highlighting the transformation from printed –– and prone to being quickly outdated –– brochures to using digital product information, which is regularly updated and much more environmentally friendly.”

For more information about Sun Chemical’s Pigment Finder and how to use the digital catalogs, visit

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn or Instagram.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]