Sun Chemical Launches Six SunPURO® Natural Products for Beauty

PARSIPPANY, N.J., U.S.A.  – November 15, 2022 – Sun Chemical has expanded its vast color portfolio to include six new plant-derived natural colorants and functional ingredients into its well-known SunPURO® line.

By entering the natural colorants space for beauty, Sun Chemical provides more sustainable solutions for customers who want to make natural claims in cosmetics and personal care formulas. The new SunPURO® Naturals products meet the beauty industry’s need for conscious color and purposeful products. They are all responsibly sourced and COSMOS certifiable products.

The natural colorants include two bright, orange-red SunPURO® Natural Annatto products globally approved for color cosmetics and personal care and two SunPURO® Natural Chlorophyll green colorants globally approved for use in oral care.

The plant-derived functional ingredients, SunPURO® Natural Vegetable Black and SunPURO® Natural Coconut, support natural claims in cosmetics and personal care formulas. SunPURO® Natural Vegetable Black offers non-nano detoxifying properties made from 100% upcycled coconut shell waste and SunPURO® Natural Coconut provides milky, plant-derived opacifying benefits for use in aqueous personal care formulations.

“We’re excited to offer these six new natural colorants and functional ingredients to our customers,” said Bart Vanderbiest, Global Director Cosmetics, Color Materials at Sun Chemical. “As the beauty industry has shifted toward more natural trends, we’re constantly striving to bring more sustainable solutions to the market. We look forward to growing our SunPURO® Naturals line to support our customers with a comprehensive color portfolio for the global beauty industry.”

To learn more, visit To learn more about Sun Chemical’s color materials, visit

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn, Instagram or Twitter.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]