Sun Chemical’s What’s IN Asia Trends Delivers Insights on Latest Cosmetic Movements in Asia Pacific Region

PARSIPPANY, N.J., USA – November 9, 2021 – Sun Chemical’s new What’s IN Asia trends program offers customers insights to explore what’s trending in the Asia Pacific cosmetics market alongside formulation examples. Straight from the Eastern Hemisphere, the semi-annual trends program provides customers outside of the Asia Pacific region with insights on the latest colors, textures and movements.

In its first installment, What’s IN Asia highlights the ‘Guochao’ story from China, top selling beauty products in Japan, and the ‘simple and subtle’ trend in Korea. The program offers accompanying formulations so customers can achieve these looks.

Formulations include Diamond Liquid Eyeshadow, Pearl Pink Makeup Setting Spray and Maple Red Lip Mud. Reflecting consumers’ wish to try something new in a return to color cosmetics post-pandemic, the Maple Red Lip Mud offers a clay and mud-like texture as well as delivers a matte and satin finish. Compared to lip gloss, lip mud has a thicker, mud-like texture with a unique velvety visual effect.

To achieve this effect, the formulation highlights the newly combined Sun Chemical cosmetics portfolio, drawing on both absorption pigments as well as effects. The fusion of conventional pigments like SunCROMA™ Red Iron Oxide C33-128 and effects like Reflecks™ MultiDimensions Shifting Sapphire G680D enables the combination of matte and sparkling features. The interference color travel effect created with ReflecksTM MultiDimensions Shifting Sapphire provides a flash of blue and touch of sparkle, which is enhanced against the deep red background color.

For more information about the What’s IN Asia trends program, visit

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn or Twitter.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]