Sun Chemical to Introduce New Effect Pigments at in-cosmetics Global 2023

PARSIPPANY, N.J., U.S.A.  – March 6, 2023 – During in-cosmetics Global 2023, under the campaign theme Beauty is colorful. We are the color experts., Sun Chemical will introduce new effect pigments and highlight its natural colorants and ingredients, emphasizing its commitment to provide colorful as well as sustainable solutions to the beauty industry by drawing on the broadest, most comprehensive color portfolio in the industry.

Visitors of Sun Chemical booth #AE 40 in Barcelona, Spain will be introduced to SunPRIZMA™, a new range of 11 silica-based color travel effect pigments. Offered in two particle size ranges, this innovative line offers high coverage, multi-chrome effects for intense bold looks and glittering color travel for striking sparkle finishes. With the SunPRIZMA™ line of effect pigments, formulators will be able to create chromatic color shifts with extraordinary effects in color cosmetics.

Sun Chemical will also showcase its new Reflecks™ Dimensions Platinum G13CD, a silver, sparkling, metallic-like effect pigment based on borosilicate. Reflecks™ Dimensions Platinum G13CD is a new addition to the blackened effect pigment line, created by patented technology, which embeds the absorption colorant into the coating layers. This allows formulators to simplify their product development and accelerate commercialization timelines.

In line with today’s most influential trend in the cosmetic industry, Sun Chemical will also feature its naturals portfolio, including the recently launched line of six new plant-derived natural colorants and functional ingredients, SunPURO® Naturals. Trending color cosmetic and skin care formulations featuring the SunPURO® Naturals will be showcased at the makeup bar at in-cosmetics Global.

“Today’s cosmetic customers have a strong desire for bold colors without compromising on the naturality and sustainability of the ingredients in their make-up and personal care formulations,” said Bart Vanderbiest, Global Director of Cosmetics, Sun Chemical. “Sun Chemical is at the forefront of providing natural and innovative pigments and we’re excited to showcase our newest products during in-cosmetics. By combining our pigment knowledge with our customers’ formulation expertise, cosmetics brands have a real opportunity to push boundaries of what’s possible in color development by creating novel and natural solutions.”

Visit to see the full offering of cosmetic effects and pigments that will be on display at Sun Chemical’s booth #AE40 at in-cosmetics Global in Barcelona, Spain from March 28-30.

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn or Instagram.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]