Sun Chemical Launches SUNFOODS Natural Colorants for Food and Beverage

PARSIPPANY, N.J., U.S.A.  – September 29, 2022 – Sun Chemical has launched SUNFOODSTM Natural Colorants, a product line available in the Americas, Europe, Middle East, and Africa that can match a wide array of industry standard and custom colors that can be applied to a variety of food and beverage products.

This new line of natural colorants will be introduced under the “Inspired by nature” campaign to the food and nutrition marketplace at booth #1939 during Supply Side West in Las Vegas from October 31 to November 4.

“Building on more than 40 years of experience cultivating natural food ingredients and natural color extraction, we’re excited to showcase our new SUNFOODS Natural Colorants product line at the premiere gathering of food and nutrition professionals worldwide,” said Sophia Jin, Business Manager Americas and EMEA, Food and Nutrition, Sun Chemical. “CPG’s and consumers are demanding natural color solutions that fit their brand requirements. We look forward to demonstrating how SUNFOODS can help meets those demands.”

Sun Chemical’s new “Inspired by nature” campaign presents natural colors extracted from algae, vegetables and fruit with its proprietary formulation technology. SUNFOODS Natural Colorants can be used for food and beverage, including bakery, dairy, pet food, beverage, confectionary, and more.

When combined with Sun Chemical’s LINABLUE® natural blue spirulina, Sun Chemical’s color offering for food and beverage creates a complete rainbow of options for formulating with natural colorants. Using the LINABLUE ® natural blue spirulina extract, alone or in combination with SUNFOODSTM Natural Colorants, Sun Chemical has achieved vibrant green, violet, and blue colors shades in a variety of applications.

To learn more about Sun Chemical’s new SUNFOODS offering and other food and nutrition solutions, visit booth #1939 at Supply Side West in Las Vegas.

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn, Instagram or Twitter.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]