Sun Chemical Launches Two-Wheeler Color Presentation and Lumina® Royal Sienna for the Coatings Market

PARSIPPANY, N.J., USA – September 14, 2021 – Sun Chemical has launched a new Two-Wheeler Color Presentation that outlines trends and colors for formulations that will be developed in 2022-2025. Featuring Sun Chemical’s recent product innovations, the program highlights chromatic and matte mono-coat shades. It includes 55 stylings, mainly based on a mono-coat system, though four stylings use a tinted clear coat system and seven stylings are painted with a multi-layer coating.

When it comes to the styling process, mono-coat systems are rising in popularity compared to the traditional two-coat system due to simplicity and sustainability benefits. Two-wheeler manufacturers benefit from environmental and economic sustainability improvements by reducing the amount of time and energy to complete the simpler coating process. The biggest two-wheeler market is in the Asia-Pacific region, where mono-coat applications are especially fast-growing.

From a design perspective, two-wheeler manufacturers style vehicles differently than automotive OEMs counterparts. Bolder, more chromatic shades and matte stylings are very popular in the two-wheeler market, while durability requirements are not as stringent.

The company’s color forecasting highlights that a broad spectrum of colors are trending both online and offline, including achromatic colors, highly chromatic colors as well as pastels and velvets. With four chapters – New Classics, New Chromas, New Solids and New Velvets – the Two-Wheeler Color Presentation showcases brand new stylings created with innovative pigments. Visit this website to book the Two-Wheeler Color Presentation.

Alongside its new trends program, Sun Chemical has launched its Lumina® Royal Sienna 9S290D and Lumina® Royal Exterior Sienna S2903D, two grades of the new copper-shade effect pigment based on synthetic mica with a very high saturation level. As automotive coatings manufacturers demand bolder, more chromatic shades, Lumina® Royal Sienna offers designers a creative instrument to develop the next generation of color stylings.

With broad suitability across many applications, including automotive, industrial, and packaging, the Lumina® Royal Sienna joins the popular Lumina® Royal family of products. Visit this website to learn more about the Lumina® Royal family of products. For DIC/Sun Chemical’s full portfolio of colored and effect pigments, visit us at

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn or Twitter.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]