Specifications for Newsprint Advertising Production (SNAP)

What is SNAP?

Why Use SNAP?

Effective communication among those involved in the reproduction process ensures that the ideas of the designer and art director are printed in an accurate, efficient, and timely manner. SNAP provides guidance for the following professionals:

  • Designers
  • Print production experts
  • Art directors
  • Pre-press professionals
  • Ad agencies
  • Editors
  • Marketers
  • Service bureau representatives
  • Color separators, electronic pre-press studios
  • Merchandisers and trade shop personnel
  • Print buyers
  • Printers
  • Material suppliers to coldset printers

To learn more about the SNAP guidelines and certification processes, visit www.snapquality.com.

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