Sun Chemical Introduces Two New SunPURO® Natural Colors for Cosmetics and Personal Care

PARSIPPANY, N.J., U.S.A.  – December 14, 2023 – Sun Chemical has expanded its SunPURO® Naturals product line to meet the beauty industry’s growing need for responsibly sourced natural colorants in cosmetic and personal care formulations.

SunPURO® Natural Carotene O N70-2317 is a farmed beta carotene, derived from dunaliella salina algae. A globally approved natural colorant that imparts a warm orange hue, SunPURO® Natural Carotene O N70-2317 delivers vivid color from yellow to orange and antioxidant properties which can be used in both color cosmetics and skincare products.

SunPURO® Natural Carotene BTO N70-2527 is a natural, orange-red colorant made through the bio-fermentation of beta carotene. The bio-fermentation process allows for enhanced yield while minimizing the product’s environmental impact.

“We’re excited to add these two new products to our SunPURO® Naturals family” said Edward Webb, Global Director, Cosmetics at Sun Chemical. “With sustainability as a pillar in Sun Chemical’s strategy, we strive to provide natural solutions with less impact on the environment. Providing ingredients made through bio-fermentation allows for sustainable innovation in the naturals space. We look forward to introducing more colorful and natural solutions to the beauty industry.”

For the full offering of SunPURO® Naturals products, visit

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About Sun Chemical
Sun Chemical, a member of the DIC Group, is a leading producer of packaging and graphic solutions, color and display technologies, functional products, electronic materials, and products for the automotive and healthcare industries. Together with DIC, Sun Chemical is continuously working to promote and develop sustainable solutions to exceed customer expectations and better the world around us. With combined annual sales of more than $8.5 billion and 22,000+ employees worldwide, the DIC Group companies support a diverse collection of global customers.

Sun Chemical Corporation is a subsidiary of Sun Chemical Group Coöperatief U.A., the Netherlands, and is headquartered in Parsippany, New Jersey, U.S.A. For more information, please visit our website at or connect with us on LinkedIn or Instagram.



Heather Buchholz
Sun Chemical
Tel +1 708 236 3779
[email protected]

Matthew Parry
Tel: +1 315 413 4318
[email protected]