New Natural Colors and Functional Ingredients for Cosmetics and Personal Care
Beauty is Colorful. We are the Color Experts.
Sun Chemical’s new SunPURO® Natural products strike an ideal balance between responsibility and naturality, offering conscious color and purposeful products designed for today’s beauty needs.
Explore our curated selection of cosmetic colors and beauty ingredients that go beyond natural to encompass responsibly sourced plant-derived ingredients and colorants that improve the naturality and function of beauty formulas.
SunPURO® Natural Annatto
Responsibly sourced from a multi-generational family farm in Brazil and available in two forms, SunPURO® Natural Annatto O and SunPURO® Natural Annatto A offer strong natural orange-red colors in cosmetics with some of the highest bixin and norbixin content on the market.
SunPURO® Natural Chlorophyll
Traceable to the Lincolnshire-grown grass and alfalfa fields in the UK, SunPURO® Natural Chlorophyll P and SunPURO® Natural Chlorophyll A offer green colors for clean, natural oral care formulations.
SunPURO® Natural Vegetable Black
Created from upcycled coconut shell waste, SunPURO® Natural Vegetable Black provides strong charred vegetable matter that is ideal for skin and personal care products in detoxification and oil absorption claims.
SunPURO® Natural Coconut
A natural and milky opacifier for aqueous personal care formulations, SunPURO® Natural Coconut is responsibly sourced from a supplier that is a founding member of the Sustainable Coconut Charter which aims to improve traceability, farmer livelihood, and prevent deforestation.