Inspired by the 2023 Color of the Year.
Beauty is Colorful. We are the Color Experts.
Welcoming the Rebirth of Reds with a Mighty Magenta
Beauty’s resiliency is brought to light with confident red lips revealed. Warm reds that blend into cool blues ignites new spectrums of mighty magentas and fearless fuchsias. Resonating with life, strength, and drive, magenta is a passionate statement color that invites us to be daring and authentic.
Our expansive portfolio of pigments can be used to match or reimagine Viva Magenta in new ways. Use the year’s spirited color to create formulas with mighty magentas that celebrate unrestrained creativity in beauty.
A Match Made in Magenta
Start the year with a statement magenta. Quality pigments provides a strong base to create a true Viva Magenta match. Get the formula.
For a luxe lip finish, blend the following pigments:
When color meets sparkle, the possibilities are endless. Add effect pigments to create finishes from shimmering to captivating color travel.
Magenta Empowers Us to Try New Shades with a Modern Punch of Color
Magenta’s multipurpose color can be used to accentuate one striking feature or offer a softer monochromatic look across the face.
Add vibrant warmth with a buildable multi-colored blush. Bright colors are brought to life with Soft-Tex® organic pigments, shimmering INTENZA® Cerise, INTENZA® Passionate Kiss, INTENZA® Flamingo and Flamenco® Summit Orange effects.
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Inspired by the 2022 Color of the Year.
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