What's IN Asia Trends

Inspirations from Asia-Pacific

What’s IN Asia is a semi-annual trend program highlighting the latest inspirations in C-, J-, and K- Beauty. Asia Pacific has been a growing source of beauty inspiration. This program inspires customers around the world with real-time insights into colors, textures, and concepts that are currently trending in the eastern hemisphere; ideal for future product development.

 

Content and formulations are created by our experienced cosmetic team located in Tokyo, Japan and Shanghai, China who are responsible for serving the Asia Pacific cosmetic and personal care industry.

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Volume 4: Summer 2023 Trending Concepts

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C-Beauty Tropical Energy

Explore the unknown under the sun, with inspired beauty trends and claims from southeast Asia

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J-Beauty ‘City-Pop’

From fashion to beauty, City Pop music from the late 1970s-80s re-emerges and brings back vintage looks with selected colors and shades

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K-Beauty ‘NEWTRO’

‘NEW’: Innovative formats and textures
‘TRO’: Makeup and fashion trends inspired by retro styles of the new millennium

Featured Products by Trend

Natural finishes and ingredients are the key words in this season, from nature mica effect pigments to plant derived colorants. Explore these featured products for each trending concept.

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Cloisonné® Vibrant Raspberry F90H

Vibrantly vegan pink based on 100% natural mica ethically and sustainably sourced from the United States, delivering bold blue-red color without the use of carmine or organic colorants. High stability means no staining, fading, or bleeding.

Flamenco-Summit-Orange-effect-pigment

Flamenco® Summit Orange O80D

A clean, bright orange interference effect pigment based on 100% natural mica ethically and sustainably sourced from the United States. A universal orange for all, create warm shades with glowing radiance and shimmer across various skin tones.

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SunPURO® Natural Annatto

Responsibly sourced annatto seeds that improves the naturality of beauty formulas includes high norbixin content for easy formulation and strong color. Available in oil dispersion and water dispersed formats.

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Request your copy of our What’s IN Asia-Volume 4: Summer 2023 Guide.

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Catch Up on What You Missed; Download Previous Volumes of What's IN Asia

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What’s IN Asia Vol 1 – Fall 2021

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What’s IN Asia Vol 2 – Spring 2022

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Asian-woman

What’s IN Asia Vol 3 – Fall 2022

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More Beauty Color Trends

Cosmetic-Pigments

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Pigment Finder: Explore Our Portfolio for Cosmetic Applications

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Pigment Finder: Explore Our Portfolio for Cosmetic Applications. You can also learn more about color materials for the cosmetics market on our cosmetics homepage.

This video will explain how you can explore our color materials portfolio. Using Pigment Finder, you can filter by color, substrate, chemistry, performance requirement or application.

Register for a verified account on Pigment Finder and get access to side-by-side product comparison, product data, certifications, as well as our latest presentations! This video shows how.

Learn more about our What's IN Asia Program?

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