Insights into the latest colors, textures, and movements
Inspiration from Asia-Pacific
“What’s IN Asia” is a semi-annual trend program highlighting the latest inspirations in C-, J-, and K- Beauty. Asia-Pacific has been a growing source of beauty inspiration. This program inspires customers around the world with real-time insights into colors, textures, and concepts that are currently trending in the eastern hemisphere, ideal for future product development.
Content and formulations are created by our experienced cosmetic team located in Tokyo, Japan and Shanghai, China who are responsible for serving the Asia-Pacific cosmetic and personal care industry.
Volume 3: Fall 2022
C-Beauty CHUNYU (纯欲) Style
Sweet and mysteriously charming, natural yet expressive, ChunYu is not limited to one or the other. The ChunYu style captures the essence and strength of girl power
J-Beauty EMOI (エモい) 80’s Colors
EMOI describes the nostalgic and emotional elements added to beauty products and campaigns to satisfy the need for escapism and belonging
K-Beauty 꾸안꾸 (Ku-An-Ku )
It’s casual, but not too casual. It’s also stylish. Makeup that is both natural and slightly unique is in fashion
From Bold Effects to Light and Natural Finishes, Explore These Featured Product Lines for Each Trending Concept
A bold and excellent option for gender neutral styles. Based on exclusive, innovative built-in D&C Black 2 technology, this natural mica-based effect pigment offers a pure black background for rich, silver metallic effects.
Natural Wax Dispersions
Organic and inorganic pigments are dispersed in 100% vegetable-derived emollients – hydrogenated rapeseed oil and heptyl undecylenate – for ease of use and processing, providing a light, luxurious feel to finished cosmetic products.
Sustainability meets high quality. Our selection of high-purity iron oxides are made in the USA with upcycled feedstocks and offer a low heavy metal profile. Ideal for facial cosmetics and hybrid products.
Catch Up on What You Missed; Download Previous Volumes of What's IN Asia
Taking your color combinations, inspiring formulations, and the most comprehensive pigment portfolio in the industry to bring your beauty formulations to life.
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