Delivering Consistent Brand Color - Anywhere and on Any Substrate
SunColorBox: a Toolkit for Printers/Converters to Manage Brand Colors
SunColorBox is a unique set of tools and services that enables consistent and accurate digital color communication throughout the entire packaging supply chain. These applications and services are aimed at supporting packaging printers and converters produce brand colors consistently, anywhere in the world, within a fully optimized digital process.
Since 2014, Sun Chemical has been implementing the SunColorBox solution at a large number of customer sites around the world using all printing technologies, including flexo, gravure and offset, and has achieved the following substantial savings for customers:
- 25%-30% savings in press make-ready time
- 10%-40% savings from right first time on press
- 20%-70% reduction in ink returns usage
- 30%-40% reduction in substrate waste
- 30%-80% color palette reduction
Globally we now have more than 300 highly trained personnel helping brands achieve color consistency on any substrate the first time. Our SunColorBox Specialists are regionally located across the world and supported by our Color Centers. More than 250 customers globally use tools from SunColorBox to achieve consistent brand colors anywhere and on any substrate.
The SunColorBox Toolkit and Benefits to Customers
SunColorBox offers every customer–whether printing spot color, CMYK, or extended color gamut–a tool to manage colors and ensure their consistency. It allows each customer to select the most suitable services based on the size of their business and the investment required. Click on the icons below to see customer testimonials about each of the services in the SunColorBox toolkit.
Solving Common Brand Color Management Challenges
Colors plays a critical role in product sales. It is essential that consumers see the same color on every version of the product, however it is packaged and where it is sold. Failure to control color consistently or to use too little or too much color can reduce brand impact, confused customers and damage sales. But this is only one of the many challenges faced by brand managers and the converters and printers they work with.
Below are some common needs converters and brand owners face when it comes to managing color consistency on packaging. Sun Chemical can help:
The colors on pouches, bottles and boxes are printed on many different substrates using a range of processes. Each substrate responds differently to different inks, processes and lighting. Ensuring consistent color under all these conditions is a complex affair. We offer services to formulate the ink you need. Any of the following SunColorBox tools can help achieve your color matching objectives:
Feel like learning more? Download our SunColorBox Guide.Request
South Normanton, UK – November 21, 2023 – Sun Chemical has further enhanced its sheetfed offset direct food contact ink offering with the launch of an innovative, ‘green’ shade blue pigment that helps to increase the color gamut available to designers and brand owners, especially now within the ‘green’ shade color space without comprising complianceRead More ›
TOKYO, JAPAN — August 22, 2023 — DIC Corporation’s subsidiary, DIC Graphics Corporation, recently revamped its DIC Digital Color Guide™ app. The updated app was released in August 2023. DIC Digital Color Guide website (in Japanese only): https://www.dic-graphics.co.jp/products/dcguide/ DIC Digital Color Guide is the digital version of the popular DIC Color Guide™, which enjoysRead More ›
SOUTH NORMANTON, UK – May 24, 2022 – Sun Chemical has launched SunConnect, the latest complementary solution to SunColorBox, designed for the flexo corrugated printing market. SunConnect is an accurate and digital color communication tool that will enable converters to communicate color match request and quality control data on press directly from a smartphone, tablet,Read More ›